With competition in the health care sector getting more intense every year, the humble waiting room is no longer simply the domain of uncomfortable chairs, years old magazines and a few listless goldfish.
Consumers have more choice than ever and a strong branded experience that creates a good first impression will keep patients coming back. It's important that patients and visitors feel comfortable, appreciated, and valued for their time.
Here are a few expert suggestions for a better waiting room experience:
1. Better layouts: Offer a variety of settings for different social experiences, including laptop niches and kid-friendly nooks.
2. Good lighting: Have a variety of lighting sources (including overhead, tabletop, and decorative) and bring in natural light with views to the outdoors if possible. If a space is over lit just like an office, it doesn’t feel soothing.