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Reception Areas for Your Medical Practice
First impressions count. And in your medical practice, your reception area largely determines what your patients’ first impressions will be.
The front desk, the people behind it, the room or environment in which it’s located – each of these elements has an impact on how your patients will feel about you and your practice when they step through the doors.
So how do you ensure your reception area sets the right tone for your patients’ experience in your medical practice?
The first step to making a good impression on your patients is to have a reception desk that’s clearly visible and easy to find. This helps reduce patient stress at your first point of contact.
Ideally, your patients should be able to tell where they need to go to speak to your receptionist(s) the moment they step into your practice. If you can’t make your reception desk’s location obvious and immediately visible from the front door, consider using signage that is.
Clear directions and friendly or even fun signage also go a long way to making a positive first impression on visiting patients.
Welcoming signage helps to “humanise” your practice, while clear directional signage helps to limit patient stress. If your practice has a “fun” feel, you can also have fun with the names and imagery on your signage (so long as it still makes sense!). Signage is easy to incorporate in both new medical practice fitouts and refurbishments.
Colours and finishes
Your medical practice may be a necessarily sterile environment, but it doesn’t have to look that way.
Instead, featuring paint, wallpaper, calming or friendly colours, and other interesting finishes in your reception area helps to set a more friendly, positive and welcoming tone for your entire practice. If your practice focuses on children or families, you may also want to consider including child-friendly décor and colours.
Lighting is vitally important in any space, and your practice’s reception area is no exception!
Where possible, it’s worth maximising natural lighting for its healthy and environmentally-friendly benefits. You can also mix this light with a variety of warm, electrical lighting to create a friendly feel. For example, you could use both overhead and tabletop lighting along with large windows or skylights. A well-lit environment is more welcoming than a dull or starkly-lit environment, so pay attention to the lighting in your reception area.
As specialists in medical practice fitouts, Elite Fitout Solutions has helped to create a number of welcoming reception areas for a variety of medical centres.